About NATALIE
 

In 2002 I began my love of florals at a small shop, Impressions, in Orinda, California. I worked among some of the best designers in their field. When the shop closed in 2005 I learned so much and gained the confidence to start my own business, Natalie’s Flora, out of my small Oakland apartment. I mainly did florals for weekly accounts: law offices, doctors’ offices, country clubs and restaurants. In 2009 I opened my retail shop Clementine in Rockridge, I loved the energy and hustle of running a shop, but found myself not able to take as much time with my clients. In 2013, I closed the retail location and moved to my current studio in Emeryville with the new name, belle-flower. It was a chance to focus more on events yet still be able to work with the community doing daily orders and deliveries without the overhead of a retail space. As a sole-proprietor I take great pride in what I do. I am there for each delivery and set up and have not missed one in my 20-plus years in business. I believe strongly in having authentic bonds with my clients because I know without them I wouldn’t be able to do what I love. I hope to have the chance to work with each of you who have taken the time to visit my website and read this little blurb. I promise to take great care of you.

Warmly,

Natalie